BlueDriver – Hero (1)
bluedriver_logo

BlueDriver turns a phone and OBD2 scanner into a powerful vehicle diagnostic experience, giving drivers access to trouble codes, repair insights, and vehicle health data.

But none of that value matters if the customer cannot reliably get through the front door. Setup and reconnection had become points of friction, with very different technical failures often appearing to customers as the same problem: “BlueDriver won’t connect.”

Two Data Sources. One Clear Problem.

Support contacts and Amazon reviews told the same story from two different directions: customers were struggling to get connected and or stay connected.

Nearly half of Support demand involved setup and connection, while low-star Amazon reviews mentioning connectivity climbed sharply. What looked like isolated incidents was becoming a measurable product reliability problem.

BlueDriver – Failure Chart

Connection failures should guide customers forward, not stop them.

The solution was a state-aware diagnostic flow that turns invisible system conditions into clear, actionable guidance. Instead of leaving customers to interpret a generic error, BlueDriver can pinpoint what is blocking progress and surface the right recovery path at the moment it is needed.

BlueDriver – After Screens (1)
BlueDriver – Appraisal Report
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BlueDriver MAX gives dealers and auction houses access to detailed diagnostic data that can influence appraisal and purchase decisions.

MAX Insights was introduced as part of the redesign to make that data easier to understand. Using AI, it translates complex vehicle findings into clearer, outcome-focused insights, helping users interpret risk, prioritize what matters, and make decisions with less effort.

BlueDriver – MAX Insights
BlueDriver – Before-After

The Result

The redesigned Appraisal Report surfaced repair information where dealers needed it most, reducing questions during onboarding, simplifying training, and giving Sales a clearer, more compelling way to demonstrate the product’s value.

BlueDriver – PDF Dashboard
PDF DASHBOARD

The old PDF dashboard surfaced system activity, not the information Support needed most. Agents had to scroll past largely unused processing metrics before reaching the VIN search, the starting point for nearly every customer issue.

The old workflow forced agents to do the analysis themselves.

They had to open multiple reports, compare findings, and mentally piece together patterns in real time to understand what was happening. The redesigned dashboard surfaces those signals upfront, making issues easier to spot, diagnose, and act on without the manual detective work.

BlueDriver – Performance Overview

Selected Works

VP, Product Experience & DesignBuilt an AI hiring platform from zero to first customer.
Director of Product ExperienceTurning complex automotive diagnostics into clearer customer experiences.
Head of Design / UX ArchitectReimagined a mission-critical intelligence platform, contributing to $20M in new revenue.