I work with teams that need clarity in complex products.

I’m a hands-on design leader who works from strategy through execution, using AI to synthesize research, shape requirements, explore ideas, and accelerate prototyping. I set direction, simplify the core experience, and raise the bar on quality.

My work spans UX, product strategy, design systems, brand, and emerging technology, usually when the problem is complex and the path forward is still taking shape.

The work

I’ve spent more than two decades designing digital products, often around new technology, complex systems, and problems without an obvious answer. I’ve worked across startups, automotive, enterprise software, immersive computing, AI, and R&D, moving between hands-on design and leading the broader product experience.

I believe good products should have a point of view. They should guide people toward the right action, remove decisions that do not need to exist, and make complex workflows feel inevitable rather than complicated. I’m less interested in giving users every possible option than in understanding what they are actually trying to accomplish and designing the clearest path there.

That usually means getting deep into the system. Understanding the technology, questioning the workflow, simplifying the model, and working closely with engineering until the experience feels coherent from end to end. Sometimes the difference is architectural. Sometimes it is a single interaction or a few pixels. Both matter.

I’ve also spent much of my career around emerging technology, where the interaction patterns have not been established yet. That environment suits me. When there is no obvious convention to follow, design has an opportunity to define how the product should work rather than simply decorate what already exists.

AI has become another part of that process. I use it to synthesize research, interrogate requirements, explore alternatives, prototype quickly, and challenge assumptions earlier. More importantly, it gives us an opportunity to rethink workflows entirely, not just make the existing ones faster.

What keeps me interested

I like products that need an opinion.

The problems where there are too many steps, too many decisions, too much complexity, or too much technology showing through the experience. I enjoy figuring out what actually matters, removing what does not, and creating a system that feels clearer because the hard decisions have already been made.

That is also how I think about quality. It is not polish added at the end. It is the accumulation of hundreds of decisions across product, design, engineering, and brand that make the experience feel intentional.

And I’m usually the person pushing for one more iteration until it does!